Jun 25, 2012

10 Brands That Will Disappear in 2013 ....

We are going through tough economic times but things are looking up, and the indicators are improving not only for large corporations but also for small business...

As you know, the economy being what it is it's hard to predict what will and can survive these harsh times today.

Each year, 24/7 Wall St. identifies 10 important American brands that they predict will disappear within a year. This year’s list reflects the brutally competitive nature of certain industries and the reason why companies cannot afford to fall behind in efficiency, innovation or financing.  According to them these brands will disappear within 18 months.

American Airlines will disappear in 2013 because of its inefficiency. It was the premier carrier in the United States for almost 30 years.  It lost its critical advantage of scale when Northwest merged with Delta, and Continental merged with United.  Within two years, American became a medium-sized carrier.

 The major criteria are that is used for brands about to disappear is:

1) a rapid fall-off in sales and steep losses;
2) disclosures by the parent of the brand that it might go out of business;
3) rapidly rising costs that are extremely unlikely to be recouped through higher prices;
4) companies that are sold;
5) companies that go into bankruptcy;
6) companies that have lost the great majority of their customers; or
7) operations with rapidly withering market share.

This is 24/7 Wall St.’s 10 brands that will disappear in 2013.

1. American Airlines

2. Talbots   (Battered retailer) 

3. Current TV  (Al Gore’s Current TV) 

4. Research In Motion

RIM once owned the smartphone market. Its BlackBerry products were used largely by businesses. 

5. Pacific Sunwear
Pacific Sunwear built its reputation offering “California-style” accessories, primarily sunglasses, shoes and swimwear. The company was started in a surf shop in Newport Beach in 1980. 

6. Suzuki
American Suzuki Motor sold 10,695 cars and light trucks in the first five months of this year. That was down 3.9% compared with the same period in 2011. 

7. Salon.com
Launched in 1995, Salon.com is one of the pioneering news and commentary sites on the web. 
[Related: Good Humor shortage puts ice cream man in bad mood

8. The Oakland Raiders
The Raiders will play in the NFL next year. They just will not play in Oakland.

9. MetroPCS
This tiny carrier has lost any chance it may have had to compete with larger competitors T-Mobile, AT&T (NYSE: T), Verizon (NYSE: VZ) and Sprint-Nextel (NYSE: S). Investors have abandoned the company.

10. Avon
It would be hard to find another large American company as bad off as Avon Products 

Thrift was never more necessary in the world's history than it is today.

  • He who does not economize will have to agonize

  • It's a recession when your neighbor loses his job; it's a depression when you lose your own..

  • until next time

  • ~Nadiya~